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October 3, 2022
  1. How does a self-inflating wheel work?
  2. Take care of your closest area. Why do you need local SEO?
  3. How To Write SEO-Friendly Content For The Modern Internet
  4. Promoting posts on Instagram – how to do it?
  5. TV like a painting on the wall – what is the function?
  6. ABC of online store optimization
  7. How to arrange a functional office?
  8. Mobile app – who to outsource to and what to keep in mind?
  9. Mobile SEO. Where to start?
  10. Excess blue light – facts and myths
  11. How to secure a company’s account on Instagram and Facebook?
  12. Smart ways to save on fuel
  13. Effective home protection – how to choose the right monitoring and alarm system?
  14. What is IoT Connectivity?
  15. What Is Cloud Storage?
  16. How to find the best banking software system for your business
  17. The most interesting monitoring devices for athletes
  18. What medical devices are worth having at home?
  19. Do you have to do every Windows update?
  20. Resolution in a smartphone – what is the best?
  21. Zero Waste in technology – how to give a second life to devices
  22. What can you do to prevent your photos from ending up on the web?
  23. How do you turn on your TV without the remote? We have a way!
  24. Everything You Need to Know About Off Grid Solar Power Systems
  25. How to fight low conversion rates on your website?
  26. WHAT’S THE DEAL WITH POSITIONING?
  27. SEO CONSULTING – WHAT DOES THIS PROCESS CONSIST OF FROM THE TECHNICAL POINT OF VIEW?
  28. What is sonothermogenetics?
  29. Facebook kids – what is the application about?
  30. The revolution is getting closer – the quantum internet is coming
  31. What can be engraved?
  32. Modern ovens – features you didn’t know about
  33. Headphones powered by… solar energy
  34. What does heavy industry produce?
  35. How to protect your computer? top 5 antivirus programs
  36. How to create a home theater?
  37. Game station – a must have for game lovers
  38. What to get the DIYer for Christmas?
  39. Is it worth buying a powerbank?
  40. What does having a knowledge of electronics give you?
  41. Inverter for photovoltaics – what is it responsible for?
  42. Water ionizer – how does it work and what does it do?
  43. Installation of photovoltaics – why is it profitable?
  44. How to control lighting?
  45. What is 3D printing?
  46. What will you need to prepare and display your presentation?
  47. What can you do to keep your home cooler without air conditioning?
  48. Running your air conditioner in the summer after starting your car is a mistake!
  49. Modern technologies worth installing in your home
  50. Could artificial intelligence enable writing with thoughts?
  51. How do hydrogen cars work?
  52. What is Youtube Shorts?
  53. Titanium tires – the future of motoring?
  54. How technology is changing art
  55. The second wave of 3D printing technology
  56. LEDs harmful to eyes?
  57. The weirdest smartphone accessories
  58. Indestructible OLED screen according to Samsung
  59. The use of geolocation in mobile devices
  60. How was the internet created? The history of invention in a nutshell
ABC of online store optimization
You need about 5 min. to read.

Online retail continues to grow at an impressive rate, and e-commerce search engine optimization is no exception to this rule. When properly done, e-commerce search engine optimization can help you increase your online sales as well as attract more qualified visitors to your website. This increases the chances that they will convert into paying customers, resulting in a win-win situation for you and your business. As you can see, ensuring that your e-commerce store has been properly optimized for search engines isn’t just smart, it’s essential!

Understanding how search engines work

If you want your e-commerce store to be successful, you need to understand how search engines work. Search engines are used by millions of people every day to find information on the internet, and they use a variety of methods to determine which websites to show in their search results.

The primary way is by analyzing the content of your website. The more useful content you have (such as product descriptions, photos, and videos), the more likely it is that users will visit your site when they’re searching for something related to what you offer. You can also boost your rankings in Google searches by targeting keywords or phrases related to what you sell and using them throughout your site’s content.

What is e-commerce?

E-commerce is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the internet. These business transactions occur either as:

  • business-to-business (B2B);
  • business-to-consumer (B2C);
  • consumer-to-consumer (C2C);
  • consumer-to-business (C2B). 

How is it connected with SEO strategy?

Your e-commerce website needs traffic in order to make sales and grow. One of the best ways to get traffic is through organic search engine optimization. By optimizing your site for search engines, you can increase your chances of ranking higher in search results and getting more traffic. To optimize your site for search engines, use keywords that are relevant to your products or services on each page of your website so that when people do a Google search they will find you first. 

How to start?

You may be thinking, I don’t need to worry about SEO. I have a great product. But if your potential customers can’t find you online, they’ll never know you exist. And even if you do have the best product in the world, no one will buy it if they can’t find it. That’s why e-commerce strategy is so important. By optimizing your online store for search engines, you’ll make it easier for potential customers to find you, which will lead to more sales.

Start with e-commerce audit SEO. By auditing your store, you can identify any areas that need improvement and make the necessary changes. If you are just starting a store, the audit will allow you to create the basis of the strategy – you will avoid mistakes that are difficult or impossible to solve at a later stage. So it will allow you to create an optimization model.

What’s next? Target your audience. You need to find out who will be using your online store. Take into account the gender, age, place of residence, education, work, problems, interests and needs of your potential clients.

Later, keywords, i.e. phrases and slogans that correspond to Internet users’ queries. So create a database of words with which you will optimize your website. Find all the words related to your industry to reach as many recipients as possible.

Online stores have hundreds of products, therefore they need a logical and planned structure. Make sure you divide them into categories (and subcategories). For this, you will need a breadcrumbs menu. Thanks to it, the user is able to determine his location on the page, and search engine robots receive a clear signal about the structure of the site, which speeds up its indexing. It is also worth using filters that allow screening due to the characteristics.

Another thing is visual materials. You need to present the product as well as possible. So choose high-quality multimedia, the possibility of close-ups on details and a video showing the product in a 3D version. Customers are primarily visual learners, so you need to be inventive and original in this context.

However, the most important thing is the description. What is the product you want to sell? Describe everything related to it. Also, do not forget about payment methods and delivery – this is also the place to provide information related to the transaction.

Opinions and comments are also important. They are one of the ranking factors for e-commerce websites. We are curious about the opinion of people who have already taken advantage of a given offer – it is then more reliable.

Finally, if you take care of these basics, consider using SEM techniques, i.e. Search Engine Marketing related to paid searches. I am talking primarily about advertising.

Local e-commerce websites 

If you want customers in your area to find your e-commerce website, you need to optimize it for local search. What does this mean? It means that your site should be optimized to rank higher on searches within a certain geographic radius from the searcher’s location. This is important because 1 in 3 customers will check its website first before going to the store. Despite the convenience of online shopping, we still like the traditional shopping experience. It is worth working with local companies, so check out the page: https://www.icea-group.nz/seo-wicklow/.

Wrapping up

SEO is important for any business with an online presence, but it’s especially important for e-commerce businesses. By optimizing your website and your product pages for search engines, you can reach more potential customers and make more sales. The main goal of e-commerce SEO is increasing traffic by increasing the number of people who find your site through a search engine. 

Photo:athree23/pixabay.com

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Carson Cooley

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