ABC of online store optimization

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Online retail continues to grow at an impressive rate, and e-commerce search engine optimization is no exception to this rule. When properly done, e-commerce search engine optimization can help you increase your online sales as well as attract more qualified visitors to your website. This increases the chances that they will convert into paying customers, resulting in a win-win situation for you and your business. As you can see, ensuring that your e-commerce store has been properly optimized for search engines isn’t just smart, it’s essential!

Understanding how search engines work

If you want your e-commerce store to be successful, you need to understand how search engines work. Search engines are used by millions of people every day to find information on the internet, and they use a variety of methods to determine which websites to show in their search results.

The primary way is by analyzing the content of your website. The more useful content you have (such as product descriptions, photos, and videos), the more likely it is that users will visit your site when they’re searching for something related to what you offer. You can also boost your rankings in Google searches by targeting keywords or phrases related to what you sell and using them throughout your site’s content.

What is e-commerce?

E-commerce is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the internet. These business transactions occur either as:

  • business-to-business (B2B);
  • business-to-consumer (B2C);
  • consumer-to-consumer (C2C);
  • consumer-to-business (C2B). 

How is it connected with SEO strategy?

Your e-commerce website needs traffic in order to make sales and grow. One of the best ways to get traffic is through organic search engine optimization. By optimizing your site for search engines, you can increase your chances of ranking higher in search results and getting more traffic. To optimize your site for search engines, use keywords that are relevant to your products or services on each page of your website so that when people do a Google search they will find you first. 

How to start?

You may be thinking, I don’t need to worry about SEO. I have a great product. But if your potential customers can’t find you online, they’ll never know you exist. And even if you do have the best product in the world, no one will buy it if they can’t find it. That’s why e-commerce strategy is so important. By optimizing your online store for search engines, you’ll make it easier for potential customers to find you, which will lead to more sales.

Start with e-commerce audit SEO. By auditing your store, you can identify any areas that need improvement and make the necessary changes. If you are just starting a store, the audit will allow you to create the basis of the strategy – you will avoid mistakes that are difficult or impossible to solve at a later stage. So it will allow you to create an optimization model.

What’s next? Target your audience. You need to find out who will be using your online store. Take into account the gender, age, place of residence, education, work, problems, interests and needs of your potential clients.

Later, keywords, i.e. phrases and slogans that correspond to Internet users’ queries. So create a database of words with which you will optimize your website. Find all the words related to your industry to reach as many recipients as possible.

Online stores have hundreds of products, therefore they need a logical and planned structure. Make sure you divide them into categories (and subcategories). For this, you will need a breadcrumbs menu. Thanks to it, the user is able to determine his location on the page, and search engine robots receive a clear signal about the structure of the site, which speeds up its indexing. It is also worth using filters that allow screening due to the characteristics.

Another thing is visual materials. You need to present the product as well as possible. So choose high-quality multimedia, the possibility of close-ups on details and a video showing the product in a 3D version. Customers are primarily visual learners, so you need to be inventive and original in this context.

However, the most important thing is the description. What is the product you want to sell? Describe everything related to it. Also, do not forget about payment methods and delivery – this is also the place to provide information related to the transaction.

Opinions and comments are also important. They are one of the ranking factors for e-commerce websites. We are curious about the opinion of people who have already taken advantage of a given offer – it is then more reliable.

Finally, if you take care of these basics, consider using SEM techniques, i.e. Search Engine Marketing related to paid searches. I am talking primarily about advertising.

Local e-commerce websites 

If you want customers in your area to find your e-commerce website, you need to optimize it for local search. What does this mean? It means that your site should be optimized to rank higher on searches within a certain geographic radius from the searcher’s location. This is important because 1 in 3 customers will check its website first before going to the store. Despite the convenience of online shopping, we still like the traditional shopping experience. It is worth working with local companies, so check out the page:

Wrapping up

SEO is important for any business with an online presence, but it’s especially important for e-commerce businesses. By optimizing your website and your product pages for search engines, you can reach more potential customers and make more sales. The main goal of e-commerce SEO is increasing traffic by increasing the number of people who find your site through a search engine. 


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